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Trace one record. A total only tells you something is wrong, while one event tells you where.

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The chain

A conversion crosses five stages. Fix the earliest broken one, because a later stage can’t repair an earlier one. Two problems sit outside the chain.

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Find the first broken stage

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Test with one record

Do not reconnect a source, rotate a key, or reinstall an SDK before you find the failing stage. Reconnecting Meta, Google, or TikTok deletes that source’s synced platform data.
Change one thing per test, and record these six values before you start.

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What to send support

  • The six values above.
  • The SDK name and version, or the webhook path.
  • The exact error text or HTTP status.
  • The stage where the record last appeared.
Remove API keys, access tokens, and payment card numbers from every screenshot and log.