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The Snapchat connection authorizes conversion delivery. Unlike Meta, Google, and TikTok, Snapchat does not ask you to choose an ad account in Sources. The destination asset is configured on each conversion rule.

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Before you connect

Use a Snapchat login with access to the organization and assets used by your campaigns. Keep the Snap Pixel ID for web or server events. For app conversions, keep the Snap App ID available if the rule asks for it.

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Connect Snapchat

  1. Open Sources.
  2. Find Snapchat Ads and select Connect.
  3. Complete Snapchat authorization and approve the requested conversion access.
  4. Return to Datalyr and confirm the source shows Connected.
There is no primary-account picker after authorization. This is expected.

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Configure a destination

  1. Open Conversions.
  2. Create a rule that matches a tracked Datalyr event.
  3. Choose Snapchat as the destination.
  4. Enter the Snap Pixel ID requested by the rule.
  5. For an app-sourced event, add the Snap App ID when that option is available.
  6. Save and enable the rule.
Copy IDs from Snapchat instead of typing them. A valid authorization paired with the wrong Pixel ID still sends data to the wrong place.

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Verify delivery

Trigger one controlled event and check it in this order:
  1. The event exists in Datalyr.
  2. The rule matched the event.
  3. The delivery result was accepted by Snapchat.
  4. The event appears in Snapchat’s destination diagnostics after processing.
If the source is connected but there is no delivery attempt, the issue is the event or rule—not Snapchat authorization.

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Common problems

Authorization fails: verify the Snapchat user still has the needed organization access, allow pop-ups, and try the connection once more. Connected, but nothing is sent: create or enable a Snapchat conversion rule and check its event filters. Destination rejects the event: verify the Pixel ID or App ID, event type, timestamp, and required customer data shown in the delivery error. Wrong asset was used: update the conversion rule. You do not need to reconnect Snapchat just to change a destination asset.