Integrations

Open Sources to connect the services that produce revenue or run campaigns. Each source belongs to one of two practical groups.

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Data sources

Data sources send customer and revenue activity to Datalyr. These include services such as Shopify, Stripe, RevenueCat, Superwall, Whop, and Checkout Champ. Some use authorization; others provide a workspace-specific webhook URL or ask for a secret. After connecting a revenue source, complete any setup shown by its connection flow. For example, Shopify requires its theme app embed for storefront attribution, while Stripe needs Datalyr identity metadata attached to checkout or payment records.

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Ad platforms

Ad platforms pull campaign performance and can receive conversions selected in Conversions.

• Meta, Google Ads, and TikTok: authorize, then choose one primary ad account.
• Snapchat: authorize in Sources; enter the Pixel ID or App ID on each conversion rule.
• OpenAI Ads: enter and validate an API key and Pixel ID.

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A safe setup order

1. Install tracking and confirm a test event in Events.
2. Connect the source of truth for revenue.
3. Trace one real or test transaction into Datalyr.
4. Connect an ad platform and verify its primary account or destination asset.
5. Create one conversion rule.
6. Check one end-to-end delivery before adding more rules.

This order keeps failures easy to isolate. If the original event is missing, reconnecting an ad account will not fix it.

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Connection states

Connected means authorization or credentials are active. Needs configuration means authorization succeeded but a required step—usually primary account selection—was not completed. Error means the source needs attention. A deletion state means cleanup is still running; use the available retry action if it remains stuck. Source cards can show recent activity. Treat this as a freshness signal, not a guarantee that every expected event or campaign has synced.