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A tracking link bundles a destination URL, five UTM parameters, and one lyr value. The lyr value is what we join clicks and conversions on, so it’s the part that matters.
1

Open Track

Track is the first item under Manage.
2

Start the sheet

Select create link.
3

Choose a tracking domain

Pick a verified hostname, or pick No domain (param link).
4

Enter the destination

Type the full URL. This field is required.
5

Name the link

Type an internal name. Only your team sees it.
6

Add UTMs

Fill utm source, utm medium, and utm campaign.
7

Save

Select create link. Select copy on the share url block.

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Every field in the sheet

An ad platform preset fills the UTM fields with that platform’s macros. We keep { and } unencoded so the platform expands them. We append parameters in this order: utm_source, utm_medium, utm_campaign, utm_term, utm_content, lyr.
You cannot change the lyr value after you create a link. Editing it orphans every click and conversion already recorded against the old value. Create a second link instead.

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Read the table

An empty numeric column shows a dash. The date range changes the statistics only, so a quiet link never disappears from the table. The search box filters the rows already loaded, across name, lyr, destination URL, and campaign. Select a row. The sheet holds four blocks. Select view all events to open Events filtered on lyr. The row menu holds copy link, view link, edit, and delete.

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Verify before launch

  1. Open the share url in a private window.
  2. Confirm the browser lands on the destination you entered.
  3. Open Events and filter on your lyr value.
  4. Confirm a pageview carries that lyr and your three UTMs.
  5. Complete one test conversion.
  6. Confirm conv. on the Track row increases.
A click proves the redirect worked, and nothing more. For attribution the visit must reach a page carrying the Datalyr snippet, and the journey must survive to the conversion.

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When it does not work

Next, read First-party tracking to add a redirect domain, or Missing attribution when a click never becomes an attributed conversion.