The Health & Wellness filter removes sensitive-category context before conversion events are sent to Meta, TikTok, OpenAI, and Google.
Use it for supplements, vitamins, wellness products, telehealth, pharmacy, or other health-adjacent catalogs whose product names or URLs can trigger platform restrictions.
Turn it on
- Connect at least one supported conversion destination in Sources.
- Open Settings → Privacy & redaction.
- Turn on Strip health-vertical fields.
- Send a controlled test conversion.
The switch is disabled until a supported CAPI connection exists. The change applies to new outgoing conversion events.
What is removed
The filter strips or scrubs sensitive context including:
content_name and content_category- Product or content fields containing health-related keywords
- Sensitive values inside product-content arrays
- URL paths containing health terms
When a URL is scrubbed, Datalyr preserves the origin and replaces the sensitive path.
What stays
Datalyr preserves the matching and measurement signals used for attribution:
- Hashed email and phone
- Supported click IDs
- External or customer ID
- Order ID
- Value and currency
- IP address and user agent when allowed
Verify the payload
- Use a recent purchase containing a health-related product name.
- Send it through the conversion rule’s supported test flow.
- Open the destination platform’s test-event or diagnostics view.
- Confirm sensitive product fields are absent.
- Confirm value, currency, order ID, and permitted matching fields remain.
Redaction uses conservative keyword matching. A non-health product containing a matched term can also be redacted. Review test payloads before relying on the setting in production.
