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Attribution connects a conversion to the marketing context captured earlier in the journey. Datalyr uses available first-party context—such as campaign parameters, supported click IDs, tracking links, visitor identity, and connected revenue events—to build that connection.

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What has to work

Campaign visit → context captured → identity preserved → conversion received
If one stage is missing, the conversion can still exist without a useful campaign assignment.

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Verify an attributed journey

  1. Create a controlled campaign or tracking link with recognizable UTMs.
  2. Open it in a private browser.
  3. Confirm the visit in Live or Events.
  4. Complete the identity and conversion steps.
  5. Open the customer in Users and follow the touchpoints.
  6. Open Conversions to inspect the rule match and delivery separately.

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Why platforms disagree

Ad platforms can use their own click and view windows, models, timezones, and modeled conversions. Revenue systems usually report the transaction without assigning marketing credit. Datalyr’s first-party view will not always equal either one. Before comparing totals, align:
  • the exact date range and timezone;
  • conversion event definition;
  • gross versus net revenue;
  • currency handling;
  • attribution window and model;
  • click-through versus view-through inclusion.
Attribution is evidence from the context available to Datalyr. It cannot recreate a click identifier, campaign parameter, or identity link that was never collected.

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Improve missing attribution

Use consistent UTMs, install tracking on every owned step, identify customers at a trusted moment, preserve identity across checkout where supported, and connect the system that records revenue. A first-party domain can also reduce blocking, but it does not bypass consent or browser privacy choices.