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Two reports can both be right and still differ. Find the definition that differs, then decide whether the gap matters.

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Align these seven first

Spend uses the ad account’s own timezone. Events use the workspace timezone. A purchase near midnight lands on different days in the two systems.

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Compared with an ad platform

Our own attribution lookup covers 90 days. The delivery window above is shorter for four of the five platforms, so Overview and the ad platform can disagree on the same conversion.

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Compared with Stripe

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Compared with Shopify

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Compared with GA4

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Narrow it to one record

  1. Pick one transaction, one campaign, and one day.
  2. Compare the amount, the currency, and the refund state.
  3. Compare the timestamp in both timezones.
  4. Compare the event definition on both sides.
Don’t reconnect a healthy source to make two reports agree. A reconnect can’t change an attribution window, a timezone, or a revenue definition, and on Meta, Google Ads, or TikTok it deletes that source’s synced data.

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Verify you compared like for like

  1. Confirm both reports use the same calendar dates.
  2. Confirm both use the same timezone.
  3. Confirm both use gross, or both use net.
  4. Record both report names, the account IDs, and one example transaction.
A percentage gap without those four gives you nothing to act on.