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The Dashboard is the fastest way to answer what changed? It combines first-party traffic with metrics from your connected sources.

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Set up your view

  1. Open Dashboard.
  2. Choose a date range. Dates use your workspace timezone.
  3. Open the metric picker and select the metrics you want in the top row.
  4. Select a metric to draw it on the chart.
Your visible metrics and selected chart are saved for the current workspace in this browser. Metrics from an integration only appear while that source is connected. If you reconnect it later, saved metrics return. New workspaces start with Visitors and Pageviews. Connected sources add their available revenue, spend, and conversion metrics.

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Read the page

The number on each metric is the total for the selected range. The chart shows the selected metric over time, with its interval adjusted to the length of the range. Below the chart, breakdown cards show useful context such as traffic, locations, devices, and tags. Treat a breakdown as a direction to investigate—not proof of a campaign result.

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A useful daily check

  1. Compare visitors and pageviews with your normal baseline.
  2. Check revenue and spend from connected sources.
  3. Select the metric that changed most.
  4. Use Events, Users, or Reports to inspect the underlying activity.
Dashboard and ad-platform numbers can differ because they use different timezones, attribution rules, and reporting delays. Compare the same dates and metric definition before treating a difference as an error.

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If a metric is missing

  • Confirm the source is connected under Sources.
  • Check that the selected range contains data from that source.
  • Open the metric picker; a metric may simply be hidden.
  • Refresh after connecting a new source.