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Datalyr records a visit, joins it to the revenue it produced, and forwards that conversion to the ad platform that earned it. Tracking is step one of four. A workspace that records events but forwards no conversions has not finished setup.

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The four steps

Do not stop after step 2. Revenue inside Datalyr never reaches Meta or Google until a rule forwards it. Without a rule, the ad platform optimizes on nothing.

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Start with your setup

Website

One script tag. It records page views, campaign parameters, and 15 ad click IDs.

Shopify

Connect the store, install the Web Pixel, turn on the App Embed.

Mobile app

Native iOS or React Native, plus RevenueCat or Superwall for subscriptions.

Server

Send trusted events from a backend, a job, or a webhook handler.

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Where things live in the product

Events and Conversions label the identity column distinct id. For a visitor who has not signed in, that column shows the anonymous visitor_id.

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Next