Choose the source
| Business model | Recommended source | Typical data |
|---|---|---|
| Shopify store | Shopify | Orders, customers, checkouts, cancellations, refunds |
| SaaS or web subscription | Stripe | Payments, subscriptions, invoices, refunds, disputes |
| Mobile subscription | RevenueCat or Superwall | Trials, purchases, renewals, cancellations, billing failures |
| Whop business | Whop | Purchases, subscriptions, cancellations |
| Checkout funnel | Checkout Champ | Purchases, rebills, refunds, chargebacks, cancellations |
Connect revenue
Verify behavioral tracking
Confirm a visit or app event appears before connecting revenue. Attribution needs the activity that happened before payment.
Complete its setup
Authorize the account or enter the credentials and webhook values requested in the connection dialog.
Create a test transaction
Use a sandbox or test mode where supported. Keep the transaction ID for comparison.
Use one owner per transaction
Do not send the same purchase from an integration, a webhook, and custom SDK code. Duplicate reporting can inflate revenue even when the event names differ. When two systems observe the same payment, choose the platform that creates the final charge. For example, use Stripe for a Stripe-hosted SaaS checkout and Shopify for a Shopify order.Source guides
Shopify
Orders, refunds, customers, and storefront attribution.
Stripe
Payments, subscriptions, invoices, and visitor metadata.
Whop
Creator purchases and subscriptions.
CheckoutChamp
Funnel orders, upsells, rebills, refunds, and chargebacks.
RevenueCat
Mobile subscriptions and purchases.
Superwall
Paywall, trial, and subscription events.
What to verify
A correct transaction includes a unique transaction or order ID, numeric amount, ISO currency, source, timestamp, and a customer identifier when available. The customer journey should contain the landing visit before the purchase.Ecommerce
Orders, customers, and store revenue.
Subscriptions
Trials, renewals, and cancellations.
Refunds
How returned money affects reporting.
Profit
Move from revenue to contribution profit.