LinkedIn Ads

When you finish, visits from your LinkedIn ads show as LinkedIn Ads on Attribution, with your campaign names from the UTMs.

What works today

Capability	Status
LinkedIn click attribution (`li_fat_id`)	Live. Needs no connection
URL template for LinkedIn ads	Live, in Track
Conversions API delivery	Coming soon
LinkedIn Insight Tag through DATALYR	Coming soon
LinkedIn spend and ad stats	Not available

The LinkedIn Ads row in Sources reads Coming soon. You don’t need it for attribution.

Before you start

Requirement	Detail
Tracking script	On every page your LinkedIn ads send traffic to. See Install
Enhanced conversion tracking	On for your Insight Tag in LinkedIn. It makes LinkedIn add `li_fat_id` to every ad click. It’s on by default for new Insight Tags

Tag your ads

Create a link

Open Track. Create a link to your landing page.

Copy the parameters

Under paste into your ads, find LinkedIn Ads. Select copy parameters.

Paste them in Campaign Manager

In LinkedIn Campaign Manager, add them as URL tracking parameters at the account level.

utm_source=linkedin&utm_medium=paid_social&utm_campaign={{CAMPAIGN_NAME}}&utm_content={{AD_SET_NAME}}&utm_term={{AD_NAME}}&campaign_id={{CAMPAIGN_ID}}&adset_id={{AD_SET_ID}}&ad_id={{AD_ID}}

LinkedIn renamed its levels in October 2025, and its macros moved with them. Use the names above, not older guides.

LinkedIn level	Macro	Older macro with the same meaning
Campaign	`{{CAMPAIGN_ID}}`	`{{CAMPAIGN_GROUP_ID}}`
Ad set	`{{AD_SET_ID}}`	`{{CAMPAIGN_ID}}`
Ad	`{{AD_ID}}`	`{{CREATIVE_ID}}`

LinkedIn accepts dynamic parameters at the account or campaign level only, not per ad.

Reference

What the tracking script records	Where it comes from	Shows as
`li_fat_id`	The landing URL	LinkedIn Ads, channel `linkedin`
`utm_source=linkedin` with a paid `utm_medium`	The landing URL	LinkedIn Ads
A `linkedin.com` or `lnkd.in` referrer, no click ID	The browser	LinkedIn, not paid
`_li_fat_id`	LinkedIn’s own `li_fat_id` cookie, if your Insight Tag set it. Marketing consent only	Kept on the event for LinkedIn delivery

A click ID beats UTMs. A visit with li_fat_id is a LinkedIn ad click, whatever its UTMs say.

Verify

Click one of your live LinkedIn ads.
Open Events. Find the page view.
Confirm the event carries li_fat_id, and utm_source reads linkedin.
Open Attribution. Confirm the visit appears as LinkedIn Ads.

When it does not work

Symptom	Cause	Fix
No `li_fat_id` on the landing URL	Enhanced conversion tracking is off	Turn it on in your Insight Tag’s settings in LinkedIn
`li_fat_id` on the ad URL, gone on the page	A redirect dropped the query string	Keep the query string through every redirect
Campaign fields empty on link clicks	The macros sit on a DATALYR redirect link, where LinkedIn can’t fill them	Paste the parameters into Campaign Manager
Campaign names look one level off	The parameters use pre-October-2025 macros	Replace them with the names above
Conversation Ads or Message Ads have no parameters	LinkedIn doesn’t add URL parameters to these formats	Nothing. Use a different format for tracked clicks

Attribution: how a click ID reaches a server-side purchase.
Tracking links: build the link your ads point to.
Integrations: every ad platform and how it connects.

Get started

Installation

Revenue

Leads

Using Datalyr

Advanced

Integrations

Account & billing

Troubleshooting

What works today

Before you start

Tag your ads

Reference

Verify

When it does not work

Next

​What works today

​Before you start

​Tag your ads

​Reference

​Verify

​When it does not work

​Next

What works today

Before you start

Tag your ads

Reference

Verify

When it does not work

Next