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We compute profit for Shopify orders only. No profit metric exists for Stripe, RevenueCat, Superwall, Whop, or Checkout Champ.

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Before you start

  • Connect Shopify in Sources.
  • Set the workspace timezone in Settings.
  • Confirm net revenue is correct. See Ecommerce revenue.
You need the owner or admin role. Other members see the setup and cannot save it.

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The five metrics

Eligible net sales is merchandise revenue after discounts and returns. It excludes shipping, tax, duties, and tips.

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Choose a model

1

Open the Shopify source

Open Sources. Select the Shopify card.
2

Open profit setup

Select Manage profit & costs.
3

Choose a model

Select Estimated margin or Actual product costs.

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Estimated margin

1

Enter one percentage

Type your blended gross margin into Gross margin. Use a number from 0 to 100.
2

Save

Select Save margin.
We apply that one percentage to every order, and all five metrics become available.

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Actual product costs

Actual product costs serves COGS, gross profit, and gross margin. Pick Estimated margin if you also want profit after ads and POAS.
Upload a CSV with these nine columns, in this order:
Download the sample template from the panel. Validate the CSV before you import it. Costs carry an effective date range, so a cost change applies from its effective_from forward. It never rewrites past orders.

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Coverage

We withhold a profit number rather than show a partial one. Every Shopify order and refund must have a matching economics fact before profit is served. An order we could not parse writes a shopify_order_economics_v2_unavailable row instead, and that period reports as incomplete. Under Actual product costs, an order whose SKU has no cost record leaves the period incomplete.

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Ad spend

Ad spend comes from the ad platforms you connect in Sources. We read spend from Meta, Google Ads, and TikTok. An unconnected ad account contributes nothing and makes profit after ads look too high, so connect every account that spends money for this workspace. We compute attributed ROAS only when the ad account bills in USD. Dividing USD revenue by non-USD spend would invent a number.

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Verify

  1. Open Sources. Select the Shopify card.
  2. Confirm the Profit & costs card reads Configured.
  3. Open a report for one day with known orders.
  4. Confirm gross profit equals eligible net sales minus COGS.
  5. Confirm the margin percentage matches what you entered.

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When it does not work