Start with the definition
A practical contribution-profit view is:Setup order
Verify net revenue
Check several known transactions and refunds. Do not configure profit while revenue is still duplicated or missing.
Connect every ad account
Open Sources and connect the platforms spending money in the selected workspace.
Add supported costs
Configure product costs, fees, or other available cost adjustments consistently. Avoid mixing tax-inclusive and tax-exclusive values.
Align reporting settings
Use the same date range, timezone, and currency across revenue, spend, and cost inputs.
Read the result
- Gross revenue is sales before recorded refunds.
- Net revenue subtracts recorded refunds.
- Ad spend comes from connected ad-platform accounts.
- Product costs and fees depend on the cost inputs enabled for the workspace.
- Profit is only comparable when all inputs cover the same period and currency basis.
Why profit can look wrong
- One ad account is missing or connected to the wrong workspace.
- Refunds arrived after the selected period.
- Product costs are incomplete for some items.
- Revenue and spend use different timezones.
- Source currencies are being compared without the same conversion basis.
- Gross revenue is being compared with a net-revenue calculation.
Reconcile inputs independently: revenue first, then refunds, then spend, then costs. A single profit total cannot tell you which input is wrong.