Calendly

When you finish, every Calendly booking arrives in Events as call_booked, linked to the ad click that started it.

What Calendly sends

DATALYR creates an organization webhook in Calendly. It subscribes to four Calendly events.

Calendly event	Condition	DATALYR event	Money role
`invitee.created`	A new booking	`call_booked`	None
`invitee.created`	Replaces an earlier booking (a reschedule)	`call_rescheduled`	None
`invitee.canceled`	A cancellation	`call_cancelled`	None
`invitee.canceled`	The old half of a reschedule	Nothing	None
`invitee_no_show.created`		`call_no_show`	None
`routing_form_submission.created`	An answer holds an email address	`lead_submitted`	None

A reschedule writes one call_rescheduled and no call_cancelled. A routing form without an email answer writes nothing. The event ID is calendly_ plus the invitee or submission ID and the stage, so a redelivered webhook is a duplicate. No Calendly event carries a value.

Before you start

Requirement	Detail
DATALYR access	Owner or admin of the workspace
Calendly plan	Standard or above
Calendly role	Owner or admin of the Calendly organization. The token must come from that user
Web tracking	The tracking script on every page that embeds or links to your booking page

Connect Calendly

Create a personal access token

In Calendly, open Integrations & apps → API & webhooks. Create a personal access token.

Grant the scopes

Grant users:read, scheduled_events:read, routing_forms:read, webhooks:read, and webhooks:write.

Open the Calendly card

In DATALYR, open Sources. On the Calendly card, select connect.

Paste the token

Paste the token into Personal access token. Select Connect Calendly.

Install tracking

Add the tracking script to the <head> of every page that embeds or links to your booking page.

DATALYR creates the webhook for your whole Calendly organization and signs it with its own key. The connected card shows the organization ID.

How bookings match to ad clicks

DATALYR checks these in order and stops at the first one that finds an ad click.

Order	Source	Comes from
1	`salesforce_uuid`	A DATALYR `visitor_id` passed on the booking URL
2	Invitee email	The invitee email, matched to an earlier visit or `identify()` call
3	UTMs	`utm_source`, `utm_medium`, `utm_campaign`, `utm_content`, and `utm_term` on the booking or embed URL

To pass the visitor_id, add it as salesforce_uuid when you build the embed. Place this code below the tracking script.

<div id="calendly-embed" style="min-width:320px;height:700px;"></div>
<script src="https://assets.calendly.com/assets/external/widget.js"></script>
<script>
  var vid = window.datalyr && window.datalyr.getVisitorId ? window.datalyr.getVisitorId() : '';
  Calendly.initInlineWidget({
    url: 'https://calendly.com/YOUR_LINK?salesforce_uuid=' + encodeURIComponent(vid),
    parentElement: document.getElementById('calendly-embed')
  });
</script>

DATALYR uses salesforce_uuid only when it holds a DATALYR visitor_id (anon_ plus a UUID). Any other value is ignored. With no match, visitor_id is calendly_ plus the Calendly invitee ID.

Set up conversion rules

Select the flag icon on the connected Calendly card to open the starter rules.

Event	Meta	TikTok	Value
`call_booked`	`Schedule`	`SubmitForm`	Set a fixed value: what a booked call is worth to you

A booking arrives within minutes of the click, inside the 7-day window Meta and TikTok optimize on. Google Ads has no starter rules for Calendly. Create a rule by hand in Conversions and pick your conversion action.

Verify

Open a page that embeds your booking page in a private window. Add ?utm_source=doctest to the URL.
Book a test slot with a test email address.
Open Events. Confirm a call_booked row with source calendly.
Expand the row. Confirm event_data.email and the UTM values.
Cancel the booking in Calendly. Confirm a call_cancelled row arrives.

When it does not work

Symptom	Cause	Check	Fix
Connect Calendly shows `That token was rejected by Calendly`	The token is wrong or revoked	The token in Integrations & apps → API & webhooks	Create a new token. Paste it again
Connect shows `Calendly refused the webhook`	The plan is below Standard, or the token’s user is not an organization owner or admin	Your Calendly plan and role	Upgrade to Standard. Create the token as an owner or admin
No Calendly events	The DATALYR webhook was removed in Calendly	The connected Calendly card	Disconnect and connect again
No UTMs on `call_booked`	The booking or embed URL carries no UTM parameters	The embed URL	Pass the page’s UTM parameters to the embed URL
`visitor_id` starts with `calendly_`	No `salesforce_uuid`, no known email, no UTMs	The embed URL	Pass `salesforce_uuid` as shown above
No `lead_submitted` rows	The routing form has no email question	The routing form in Calendly	Add an email question

Commas: record the cash from the calls you book.
Lead generation: choose the stage to optimize toward.
Conversion delivery: how a rule resolves value and identity.

Get started

Installation

Revenue

Leads

Using Datalyr

Advanced

Integrations

Account & billing

Troubleshooting

What Calendly sends

Before you start

Connect Calendly

How bookings match to ad clicks

Set up conversion rules

Verify

When it does not work

Next

​What Calendly sends

​Before you start

​Connect Calendly

​How bookings match to ad clicks

​Set up conversion rules

​Verify

​When it does not work

​Next

What Calendly sends

Before you start

Connect Calendly

How bookings match to ad clicks

Set up conversion rules

Verify

When it does not work

Next