- Events: billable activity collected by the workspace, including pageviews, custom events, and supported source activity such as orders or payments.
- Postbacks: conversions Datalyr sends to connected ad platforms.
Investigate unexpected growth
- Confirm you are viewing the correct workspace and billing cycle.
- Open Events and group recent activity by event name and source.
- Look for an event firing more often than the customer action it represents.
- Review enabled conversion rules if postbacks are growing unexpectedly.
- Check recent deployments and newly connected sources.