What Is DATALYR

The fastest way to scale your performance marketing. DATALYR tracks clicks, conversions, and revenue across all channels in real time - all in one powerful dashboard.

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What You’ll Learn

• Core features that power performance marketing
• How DATALYR connects your data sources
• Who benefits most from using the platform
• How to get started with tracking

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Core Features

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Real-Time Tracking

Track every click and conversion across Meta, TikTok, and Google with server-side accuracy. Get enriched fingerprint data built for performance marketing.

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Live Revenue Sources

Connect your revenue sources to see live performance all in one dashboard. Integrate Shopify and Stripe with one-click sync to track:

• Real-time revenue and order data
• Profit margins and cost analysis
• Subscription and payment tracking
• Live performance metrics

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Easy Ads Manager

See live performance across your ad channels with campaign and creative data. Monitor:

• Spend, impressions, clicks, and conversions
• ROAS and cost per acquisition
• Campaign and creative performance
• Cross-platform comparison

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Automated Postbacks

Set up server-side conversion data to Meta CAPI, TikTok, and Google Ads in under 3 minutes. Automatically send conversion events to improve ad platform optimization.

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Competitor Spy Tracking

Monitor your competitors’ paid and organic content across social channels automatically. Stay ahead with competitive intelligence.

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Tracking Links

Generate custom tracking links to track partners or campaigns by custom UTMs. Perfect for affiliate marketing and campaign attribution.

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One-Click Integrations

Connect your revenue sources and ad platforms instantly:

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Revenue Sources

Integrate Shopify and Stripe to track orders, subscriptions, and profit margins automatically.

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Ad Platforms

Connect Meta Ads, Google Ads, and TikTok Ads for unified campaign performance tracking.

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What Gets Tracked

• Revenue and order data in real time
• Campaign spend, impressions, and clicks
• Conversion events with enriched fingerprint data
• Server-side postbacks to improve ad optimization

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Why DATALYR

Real-Time Performance Track every click and event as it happens. See live revenue, conversions, and campaign data in your dashboard instantly. Server-Side Accuracy Get accurate conversion tracking with server-side postbacks to Meta CAPI, TikTok Events API, and Google Ads Enhanced Conversions. Enriched Event Data Every event includes enriched fingerprint data for better attribution and audience building. Competitor Intelligence Monitor paid ads and organic content from your competitors across social channels automatically.

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Who Uses DATALYR

E-commerce (Shopify) Track purchases, revenue, and cart additions. Shopify integration syncs orders automatically. Connect Stripe for payment tracking. SaaS & Web Apps Monitor signups, subscriptions, and feature usage. Track customer acquisition cost with Stripe integration. Performance Marketing Agencies Manage multiple clients across workspaces. Track Meta, Google, and TikTok ads in one dashboard. Lead Generation Capture form submissions and attribute leads to campaigns. Cross-device linking connects anonymous visitors to conversions. Content & Media Sites Analyze traffic sources and user journeys. Track engagement across pages and sessions.

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Next Steps