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Documentation Index

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Track Links generates campaign tracking links with UTM parameters, making it easy to attribute traffic and conversions to specific campaigns, ads, and channels.

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What It Does

Creates Trackable URLs:
  • Adds UTM parameters automatically
  • Generates short links (optional)
  • Tracks clicks and conversions
  • Works with any destination URL
Tracks:
  • Link clicks
  • Visitors from link
  • Conversions attributed to link
  • Revenue per link

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Key Features

Create tracking links in seconds: Input: 
Destination URL: https://yoursite.com/pricing
Campaign: summer_sale_2025
Source: facebook
Medium: social
Generated Link: 
https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025
All UTM parameters added automatically.

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UTM Parameters

Required:
  • utm_source: Traffic source (google, facebook, newsletter)
  • utm_medium: Marketing medium (cpc, social, email, referral)
  • utm_campaign: Campaign name (summer_sale_2025, launch_week)
Optional:
  • utm_term: Paid keyword terms
  • utm_content: Differentiate similar content (blue_button, header_banner)
Track Links Table:
  • All created links in one place
  • Click count per link
  • Conversions per link
  • Revenue per link
  • Date created
Actions:
  • Copy link to clipboard
  • Edit UTM parameters
  • Archive old links
  • Export link performance
Generate shortened URLs for cleaner sharing: Long URL: 
https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025&utm_content=video_ad
Short URL: 
https://dl.ink/abc123
Redirect preserves all attribution data. Create tracking links that redirect to app stores for mobile app campaigns: How It Works:
  1. Go to Track -> Create Link -> select App Link
  2. Enter your iOS App Store URL and Android Play Store URL
  3. Add UTM parameters for campaign tracking
  4. Use the generated link in your ad campaigns
The link redirects users through a page on your domain where the DATALYR web SDK captures attribution data before sending users to the app store. The mobile SDK then matches the install back to the original ad click. Learn more about App Campaigns

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QR Codes

Generate QR codes for any tracking link. Use them in print materials, event signage, or packaging to track offline-to-online conversions.

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Use Cases

Social Media Posts 
Create link for each platform:
- Twitter: utm_source=twitter&utm_medium=social
- LinkedIn: utm_source=linkedin&utm_medium=social
- Instagram: utm_source=instagram&utm_medium=social

Track which platform drives best results
Email Campaigns 
Newsletter link:
utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest

Track email performance separately from other channels
Influencer Tracking 
Unique link per influencer:
utm_source=influencer&utm_medium=partnership&utm_content=john_doe

Measure ROI per influencer
Calculate commission accurately
Paid Ad Tracking 
Different links per ad creative:
utm_content=video_ad
utm_content=image_ad
utm_content=carousel_ad

A/B test ad creatives and measure conversions
Offline Marketing 
QR code for print ad:
utm_source=magazine&utm_medium=print&utm_campaign=q1_2025

Track offline-to-online conversions

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How It Works

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Attribution

Links created in DATALYR automatically attribute traffic: Click Flow: 
1. User clicks tracked link
2. UTM parameters captured by DATALYR
3. All events from session tagged with campaign
4. Conversion attributed to original link
Example: 
User clicks: ?utm_campaign=summer_sale
Browses site for 10 minutes
Purchases $99

Report shows:
Campaign: summer_sale
Revenue: $99
Create multiple links at once: CSV Upload: 
url,source,medium,campaign,content
https://site.com/product1,facebook,social,launch,video
https://site.com/product2,facebook,social,launch,image
https://site.com/product3,google,cpc,launch,search
Generates all links instantly with proper UTM tags.

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Best Practices

Use Consistent Naming: 
Good:
utm_source=facebook
utm_medium=social
utm_campaign=summer_sale_2025

Bad:
utm_source=FB
utm_medium=Social Media Post
utm_campaign=Summer Sale
Lowercase, underscores, consistent format. Be Specific with utm_content: 
utm_content=blue_cta_button
utm_content=hero_banner_mobile
utm_content=exit_popup

Helps identify exact creative/placement
Don’t Use for Internal Links: 
Don't add UTM parameters to links within your site.
Only use for external traffic sources.
Track Everything: 
Every external link should have UTM parameters:
- Social posts
- Email campaigns
- Paid ads
- Partner links
- Influencer promotions
Test Before Sharing: 
1. Create tracking link
2. Click link yourself
3. Check Dashboard → Event Stream
4. Verify UTM parameters captured

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Integration with Ad Platforms

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Meta Ads

Use Track Links for organic social posts: 
Organic Facebook post with tracking link
Track separately from paid Meta ads
Compare organic vs paid performance

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Manual Campaign Tracking

Any channel not auto-tracked: 
Reddit posts
Forum signatures
Guest blog posts
Podcast show notes
YouTube descriptions
Track Links ensures proper attribution.

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Next Steps

Reports

View campaign performance

Dashboard

Monitor link metrics

Attribution Models

Learn about attribution

Properties and Metadata

Understand UTM parameters