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Track Links generates campaign tracking links with UTM parameters, making it easy to attribute traffic and conversions to specific campaigns, ads, and channels.

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What It Does

Creates Trackable URLs:
  • Adds UTM parameters automatically
  • Generates short links (optional)
  • Tracks clicks and conversions
  • Works with any destination URL
Tracks:
  • Link clicks
  • Visitors from link
  • Conversions attributed to link
  • Revenue per link

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Key Features

Create tracking links in seconds: Input: 
Destination URL: https://yoursite.com/pricing
Campaign: summer_sale_2025
Source: facebook
Medium: social
Generated Link: 
https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025
All UTM parameters added automatically.

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UTM Parameters

Required:
  • utm_source: Traffic source (google, facebook, newsletter)
  • utm_medium: Marketing medium (cpc, social, email, referral)
  • utm_campaign: Campaign name (summer_sale_2025, launch_week)
Optional:
  • utm_term: Paid keyword terms
  • utm_content: Differentiate similar content (blue_button, header_banner)
Track Links Table:
  • All created links in one place
  • Click count per link
  • Conversions per link
  • Revenue per link
  • Date created
Actions:
  • Copy link to clipboard
  • Edit UTM parameters
  • Archive old links
  • Export link performance
Generate shortened URLs for cleaner sharing: Long URL: 
https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025&utm_content=video_ad
Short URL: 
https://dl.ink/abc123
Redirect preserves all attribution data.

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Use Cases

Social Media Posts 
Create link for each platform:
- Twitter: utm_source=twitter&utm_medium=social
- LinkedIn: utm_source=linkedin&utm_medium=social
- Instagram: utm_source=instagram&utm_medium=social

Track which platform drives best results
Email Campaigns 
Newsletter link:
utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest

Track email performance separately from other channels
Influencer Tracking 
Unique link per influencer:
utm_source=influencer&utm_medium=partnership&utm_content=john_doe

Measure ROI per influencer
Calculate commission accurately
Paid Ad Tracking 
Different links per ad creative:
utm_content=video_ad
utm_content=image_ad
utm_content=carousel_ad

A/B test ad creatives and measure conversions
Offline Marketing 
QR code for print ad:
utm_source=magazine&utm_medium=print&utm_campaign=q1_2025

Track offline-to-online conversions

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How It Works

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Attribution

Links created in DATALYR automatically attribute traffic: Click Flow: 
1. User clicks tracked link
2. UTM parameters captured by DATALYR
3. All events from session tagged with campaign
4. Conversion attributed to original link
Example: 
User clicks: ?utm_campaign=summer_sale
Browses site for 10 minutes
Purchases $99

Report shows:
Campaign: summer_sale
Revenue: $99
Create multiple links at once: CSV Upload: 
url,source,medium,campaign,content
https://site.com/product1,facebook,social,launch,video
https://site.com/product2,facebook,social,launch,image
https://site.com/product3,google,cpc,launch,search
Generates all links instantly with proper UTM tags.

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Best Practices

Use Consistent Naming: 
Good:
utm_source=facebook
utm_medium=social
utm_campaign=summer_sale_2025

Bad:
utm_source=FB
utm_medium=Social Media Post
utm_campaign=Summer Sale
Lowercase, underscores, consistent format. Be Specific with utm_content: 
utm_content=blue_cta_button
utm_content=hero_banner_mobile
utm_content=exit_popup

Helps identify exact creative/placement
Don’t Use for Internal Links: 
Don't add UTM parameters to links within your site.
Only use for external traffic sources.
Track Everything: 
Every external link should have UTM parameters:
- Social posts
- Email campaigns
- Paid ads
- Partner links
- Influencer promotions
Test Before Sharing: 
1. Create tracking link
2. Click link yourself
3. Check Dashboard → Event Stream
4. Verify UTM parameters captured

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Integration with Ad Platforms

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Meta Ads

Use Track Links for organic social posts: 
Organic Facebook post with tracking link
Track separately from paid Meta ads
Compare organic vs paid performance

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Manual Campaign Tracking

Any channel not auto-tracked: 
Reddit posts
Forum signatures
Guest blog posts
Podcast show notes
YouTube descriptions
Track Links ensures proper attribution.

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Next Steps

Reports

View campaign performance

Dashboard

Monitor link metrics

Attribution Models

Learn about attribution

Properties and Metadata

Understand UTM parameters