What It Does
Create Ads Without Leaving DATALYR:- Build campaigns for Meta, Google, TikTok
- AI-generated ad copy and creative suggestions
- Bulk deployment (hundreds of ads at once)
- Auto-formatting for each platform
- Meta Ads (Facebook and Instagram)
- TikTok Ads
- Google Ads (coming soon)
Key Features
Platform Selection
Choose which platform to create ads for: Meta Ads:- Feed ads, Stories, Reels, Carousel
- Facebook and Instagram placement
- AI-powered creative optimization
- In-feed ads, TopView, Spark ads
- Collection ads
- Trending format suggestions
- Search, Display, YouTube (coming soon)
- Shopping ads (coming soon)
AI-Powered Copy Generation
Let AI write your ad copy: Smart Copy:- Analyzes your brand voice
- Generates headlines and descriptions
- Multiple variations per ad
- Platform-optimized messaging
Campaign Setup
Essential Settings:- Campaign objective (conversions, traffic, brand awareness)
- Daily budget
- Target audience (age, location, interests)
- Ad placements (feed, stories, reels)
- Bid strategy
- UTM tracking templates
- Custom audiences
- Placement optimization
- Campaign budget optimization (CBO)
- Dynamic creative testing
Creative Upload
Supported Formats:- Images (JPG, PNG)
- Videos (MP4, MOV)
- Carousel (multiple images)
- Resize for each placement
- Crop for optimal ratios (1:1, 9:16, 16:9)
- Compress for fast loading
- Generate preview for all formats
Bulk Deployment
Create multiple ads at once: Bulk Features:- Upload multiple creatives
- Generate variations automatically
- Deploy to multiple ad sets
- Test different audiences simultaneously
Use Cases
Quick Campaign LaunchHow It Works
Setup Process
1. Connect Platform:AI Copy Generation
How It Works:Tracking Integration
Auto-Tracking:- UTM parameters added automatically
- DATALYR conversion tracking enabled
- Attribution to DATALYR reports
- Cross-platform performance comparison
Platform Deployment
Meta Ads:- Creates campaign in Ads Manager
- Uses connected ad account
- Sets up tracking pixel automatically
- Ad goes live immediately (pending review)
- Creates campaign in TikTok Ads Manager
- Uses TikTok Pixel for tracking
- Submits for TikTok review
- Live within hours
- Coming soon
- Same process as other platforms
Best Practices
Start with One Platform:- Master Meta or TikTok first
- Learn what works
- Then expand to other platforms
- Generate 5-10 headline options
- Let AI create variations
- Test best performers
- Scale winners
- Start with 10-20 ads
- Test audiences first
- Scale gradually
- Don’t overwhelm with 100+ ads at once
- Start with $20-50/day per campaign
- Increase as you see results
- Monitor ROAS closely
- Review AI-generated copy
- Edit to match your brand
- Keep what works
- Iterate based on performance
- Use unique UTM codes
- Monitor in DATALYR Dashboard
- Compare cross-platform performance
- Optimize based on data
Requirements
Platform Connection:- Active Meta/TikTok Ads account
- Connected via OAuth in DATALYR
- Ad publishing permissions granted
- Valid payment method in ad platform
- Ad account approved and active
- Compliance with platform policies
- Images: Min 1080×1080px
- Videos: 720p minimum
- File size: Under 30MB
- Compliant with platform guidelines
Limitations
Platform-Specific Rules:- Must follow Meta/TikTok ad policies
- Some industries restricted
- Review process varies by platform
- DATALYR cannot bypass restrictions
- Meta: 50 ads per batch
- TikTok: 30 ads per batch
- Prevents platform throttling
- AI copy is starting point
- Review and edit before deploying
- May need brand-specific adjustments
- Cannot guarantee approval