Use Cases

DATALYR powers performance marketing across industries with accurate attribution and real-time tracking.

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E-commerce

Track every purchase back to the ad that drove it. What You Track

• Product purchases and revenue
• Cart additions and checkouts
• Order values and quantities
• Customer lifetime value

How It Works Install DATALYR on your Shopify store or custom site. Connect Shopify integration to sync orders automatically. Track Meta, Google, and TikTok ads to see which campaigns drive revenue. Server-side postbacks improve ad optimization. Key Metrics

• Revenue per ad campaign
• ROAS (Return on Ad Spend)
• Cost per purchase
• Customer acquisition cost

Integrations

• Shopify for order sync
• Stripe for payment tracking
• Meta CAPI, TikTok Events API, Google Enhanced Conversions

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SaaS Applications

Measure customer acquisition cost and subscription revenue. What You Track

• Trial signups and conversions
• Subscription starts and upgrades
• Feature usage and engagement
• Churn and retention

How It Works Add DATALYR tracking script to your web app. Track custom events for signups, upgrades, and feature usage. Connect Stripe to sync subscription revenue. Use attribution to see which channels drive the highest LTV customers. Key Metrics

• Customer acquisition cost (CAC)
• Lifetime value (LTV)
• CAC payback period
• Conversion rate by channel

Integrations

• Stripe for subscription tracking
• Meta and Google Ads for paid acquisition
• Custom events for product usage

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Mobile Apps (Beta)

Track in-app events and link mobile users to web attribution. What You Track

• In-app purchases and subscriptions
• User registration and onboarding
• Feature usage and engagement
• Session tracking and retention
• App installs (first open)

How It Works Install iOS SDK (Swift) or React Native SDK. Track in-app events like purchases and signups. Use SKAdNetwork for iOS 14+ privacy-compliant attribution. Link mobile users to web sessions via user ID when they identify. Attribution Methods

• User ID linking (links mobile app to web sessions)
• Deep link parameters (UTM, fbclid, ttclid from deep links)
• SKAdNetwork (iOS 14+ conversion values)
• Install time tracking

Important Note DATALYR mobile SDKs do NOT provide app-to-app attribution (user clicks ad in Facebook app → installs from App Store). For complete mobile attribution, use the web-to-app flow (see next section). Best For

• Web apps with mobile versions (web-to-app flow)
• Tracking in-app behavior and conversions
• Linking mobile activity to web attribution

Platforms Supported

• iOS (Swift SDK)
• React Native
• Expo

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Web-to-App

Connect website visitors to mobile app users for complete attribution. What You Track

• Website visits with ad click IDs (fbclid, gclid, ttclid)
• App installs after web visits
• In-app conversions from original web ad
• Complete cross-platform journey

How It Works User clicks Meta ad on web (fbclid captured). They browse your site, then install your mobile app. When they sign up in the app, DATALYR links their anonymous web session (with fbclid) to their app user ID. First purchase in app gets attributed back to the original Meta ad. Attribution Flow

1. User clicks ad on web → fbclid captured
2. User installs app later
3. User signs up in app → User ID created
4. DATALYR links web session + app session via User ID
5. In-app purchase attributed to original web ad click

Why This Matters Mobile apps can’t capture fbclid or ttclid directly from app stores. But with web-to-app linking, you can attribute mobile conversions back to the original web ad that started the journey. Use Cases

• SaaS with mobile apps (web signup → mobile usage)
• E-commerce with shopping apps (web browse → app purchase)
• Subscription apps with web landing pages

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Lead Generation

Attribute leads to campaigns across the full buyer journey. What You Track

• Form submissions and downloads
• Email signups and registrations
• Phone calls and demos booked
• Lead quality and conversion rates

How It Works Track form submissions as conversion events. Use cross-device linking to connect anonymous visitors to identified leads. Attribute leads to the original ad click, even when users research first and convert later. Key Metrics

• Cost per lead (CPL)
• Lead-to-customer conversion rate
• Time to conversion
• Channel performance

Lead Types

• Contact forms
• Demo requests
• Whitepaper downloads
• Email newsletter signups
• Free trial registrations

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B2B & Enterprise

Long sales cycles with multi-touch attribution. What You Track

• Website engagement and page views
• Content downloads (whitepapers, case studies)
• Demo requests and meeting bookings
• Email opens and link clicks (via integrations)

How It Works Track every touchpoint from first ad click to closed deal. See complete buyer journey across days or weeks. Connect CRM data to see which campaigns influenced deals. Use multi-touch attribution for accurate ROI. Key Metrics

• Pipeline value by source
• Sales cycle length
• Touchpoints to conversion
• Marketing-influenced revenue

Features

• 30-day attribution window (or custom)
• Multi-touch journey tracking
• Team access controls
• API for CRM integration

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Info Products & Courses

Track digital product sales and course enrollments. What You Track

• Course purchases and enrollments
• Digital download purchases
• Upsells and order bumps
• Affiliate link performance

How It Works Install DATALYR on your sales pages (Webflow, WordPress, custom). Track purchases as conversion events. See which ads drive buyers vs browsers. Optimize landing pages based on conversion data. Platforms

• Webflow, Framer, WordPress
• Custom HTML sites
• Shopify for digital products
• Works with Stripe, PayPal

Key Metrics

• Revenue per visitor (RPV)
• Conversion rate by traffic source
• Average order value
• Cart abandonment rate

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Common Features Across Use Cases

Real-Time Tracking See clicks, conversions, and revenue as they happen in your dashboard. Cross-Device Attribution Link anonymous visitors to identified users across web, mobile, and devices. Server-Side Conversions Send enriched conversion data to Meta CAPI, TikTok Events API, and Google Enhanced Conversions. Multi-Platform Support Track Meta Ads, Google Ads, TikTok Ads, and organic traffic in one dashboard. Custom Events Track any action that matters to your business with flexible event tracking. UTM & Click ID Tracking Automatic capture of UTM parameters and platform click IDs (fbclid, gclid, ttclid, etc.).

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Next Steps