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DATALYR integrates with your e-commerce platforms, payment processors, and ad networks to provide complete revenue attribution and automated conversion tracking.

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Available Integrations

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Revenue Platforms

Shopify Sync orders, track revenue, and calculate profit with automatic order attribution.
  • Order sync with customer attribution
  • Profit tracking with COGS (cost of goods sold)
  • Automatic conversion events
  • Customer journey linking
Stripe Track payments and subscriptions with automatic revenue attribution.
  • Payment sync with customer matching
  • Subscription tracking
  • Automatic conversion events
  • Email-based attribution linking

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Ad Networks

Meta Ads (Facebook/Instagram) Send conversions back to Meta with CAPI (Conversions API) for improved attribution and ad optimization.
  • Server-side conversion tracking
  • Browser-based click ID (fbclid) attribution
  • Enhanced matching with customer data
  • Real-time conversion postbacks
Google Ads Track conversions and send them back to Google Ads for campaign optimization.
  • Conversion tracking via Google Ads API
  • Click ID (gclid) attribution
  • Enhanced conversions with customer data
  • Offline conversion import
TikTok Ads Send conversions to TikTok Events API for accurate attribution and campaign optimization.
  • Server-side event tracking
  • Click ID (ttclid) attribution
  • Enhanced matching
  • Real-time conversion sync

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How Integrations Work

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Revenue Attribution Flow

1. User Clicks Ad 
User clicks Facebook ad on mobile
DATALYR captures: fbclid, utm_source=facebook, utm_medium=cpc
Stores in visitor profile: anon_abc123
2. User Browses Site 
User views products, adds to cart
All events tracked with fbclid attribution
Session continues with Facebook attribution
3. User Completes Purchase 
User checks out via Shopify/Stripe
Order created in platform
4. Order Synced to DATALYR 
DATALYR syncs order via webhook or API
Matches order email to visitor profile
Links order to original fbclid from Day 1
5. Conversion Sent to Meta 
DATALYR sends conversion to Meta CAPI
Includes fbclid for attribution
Meta attributes conversion to original ad
Result: Purchase attributed to correct Facebook ad, even if checkout happened days later or on different device.

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Integration Benefits

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Accurate Revenue Attribution

Connect server-side revenue data (Shopify, Stripe) with client-side tracking (Meta Pixel, Google Tag) for complete attribution:
  • No lost conversions from iOS 14+ tracking restrictions
  • Cross-device attribution via email matching
  • Server-side conversion tracking bypasses browser limitations

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Automatic Profit Tracking

DATALYR calculates profit by syncing product costs:
  • Shopify COGS (cost of goods sold) automatically synced
  • Real-time profit per order
  • ROAS and profit margin metrics in dashboard

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Ad Platform Optimization

Send conversions back to ad platforms for better campaign performance:
  • Meta, Google, and TikTok receive server-side conversions
  • Enhanced matching with customer data (email, phone, address)
  • Real-time conversion events improve ad delivery

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Customer Journey Completion

Link anonymous visitors to identified customers across platforms:
  • Email matching links Stripe/Shopify customers to website visitors
  • Complete journey from ad click to purchase
  • Cross-device attribution via user identification

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Setup Overview

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1. Connect Integration

Navigate to Settings → Integrations and click “Connect” for your platform. For Revenue Platforms (Shopify, Stripe):
  • Authorize DATALYR to access your account
  • Grant read permissions for orders/payments
  • Grant read permissions for customer data
For Ad Networks (Meta, Google, TikTok):
  • Connect your ad account
  • Authorize DATALYR to send conversions
  • Select pixel/tag for conversion tracking

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2. Configure Sync Settings

Revenue Platforms:
  • Select which events to sync (orders, refunds, subscriptions)
  • Configure attribution matching (email, customer ID)
  • Set sync frequency (real-time webhooks or scheduled)
Ad Networks:
  • Map conversion events (purchase, signup, lead)
  • Configure conversion values
  • Set up enhanced matching (email, phone hashing)

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3. Verify Integration

Test Order/Payment: Create a test order or payment to verify sync:
  • Check Event Stream for synced event
  • Verify customer attribution is correct
  • Confirm conversion sent to ad platform
Check Dashboard:
  • Revenue appears in dashboard
  • Orders attributed to correct source
  • Conversions show in ad platform

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Integration Architecture

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Webhooks

Real-time event processing for instant attribution: Shopify:
  • Order created/updated webhooks
  • Customer created webhooks
  • Refund webhooks
Stripe:
  • Payment intent succeeded
  • Subscription created/updated
  • Invoice paid

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API Sync

Scheduled syncs for historical data and missing events: Sync Frequency:
  • Shopify: Every 15 minutes
  • Stripe: Every 15 minutes
  • Meta Ads: Every 15 minutes
  • Google Ads: Every 15 minutes
  • TikTok Ads: Every 15 minutes

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Conversion Postbacks

Server-to-server conversion tracking: Meta CAPI:
  • Real-time conversion postbacks
  • Enhanced matching with customer data
  • Deduplication with browser pixel
Google Ads API:
  • Offline conversion import
  • Enhanced conversions
  • Click ID attribution
TikTok Events API:
  • Server-side event tracking
  • Enhanced matching
  • Deduplication with pixel

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Attribution Matching

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Email Matching

Most common method for linking platform customers to website visitors: How It Works: 
Day 1: User visits site (anonymous)
       visitor_id: anon_abc123
       fbclid: IwAR123 (captured from ad)

Day 3: User purchases via Shopify
       Order email: [email protected]

       DATALYR matches email to visitor:
       - Searches events for [email protected]
       - Finds visitor_id: anon_abc123
       - Links order to fbclid: IwAR123

Day 3: Conversion sent to Meta
       fbclid: IwAR123
       event: Purchase
       value: $99.99

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Customer ID Matching

For platforms with customer accounts: Shopify:
  • Shopify customer_id linked to datalyr user_id
  • Orders automatically attributed to customer journey
Stripe:
  • Stripe customer_id linked to datalyr user_id
  • Subscriptions attributed to original signup source

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Anonymous Visitor Matching

When no email/customer ID is available: Fallback Methods:
  1. Browser fingerprint matching
  2. Session ID matching (same browser session)
  3. IP address + user agent matching (last resort)

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Data Synced

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Shopify

Orders:
  • Order ID, order number, created date
  • Total price, currency, line items
  • Customer email, customer ID
  • Discount codes, shipping info
  • Financial status, fulfillment status
Products:
  • Product title, SKU, vendor, type
  • Cost per item (COGS)
  • Price, compare at price
Customers:
  • Email, name, phone
  • Total orders, total spent
  • Created date, last order date

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Stripe

Payments:
  • Payment intent ID, amount, currency
  • Customer email, customer ID
  • Payment method, status
  • Created date
Subscriptions:
  • Subscription ID, plan, price
  • Customer email, customer ID
  • Start date, status, interval
Customers:
  • Email, name, phone
  • Stripe customer ID
  • Created date

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Ad Networks

Meta Ads:
  • Campaign, ad set, ad stats
  • Spend, impressions, clicks, CPM, CPC
  • Conversions (from Meta reporting)
Google Ads:
  • Campaign, ad group stats
  • Spend, impressions, clicks, conversions
  • Cost per conversion
TikTok Ads:
  • Campaign, ad group, ad stats
  • Spend, impressions, clicks
  • Conversions (from TikTok reporting)

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Privacy and Compliance

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Data Hashing

Customer data is hashed before sending to ad platforms:
  • SHA-256 hashing for emails and phone numbers
  • Compliant with Meta CAPI, Google Enhanced Conversions
  • No plaintext PII sent to ad networks

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GDPR Compliance

Users can opt out of tracking:
  • Opt-out respected across all integrations
  • No data synced for opted-out users
  • User data deletion on request

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Data Retention

Integration data is stored according to platform requirements:
  • Orders/payments: Retained indefinitely for reporting
  • Customer data: Retained for attribution matching
  • Ad stats: Retained for 13 months (platform standard)

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Troubleshooting

Orders Not Appearing? Check:
  • Integration is connected and active
  • Webhooks are configured (for Shopify)
  • API credentials are valid (for Stripe)
  • Check Event Stream for synced events
Conversions Not Attributed? Verify:
  • Customer email matches visitor email
  • Order within attribution window (default 30 days)
  • Click ID present in visitor profile
  • User identified via identify() call
Conversions Not Sent to Ad Platform? Ensure:
  • Ad account connected and authorized
  • Conversion event mapped correctly
  • Click ID present in order attribution
  • Check integration logs for errors

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Next Steps

Shopify Integration

Set up Shopify order sync and profit tracking

Stripe Integration

Connect Stripe for payment attribution

Meta Ads Integration

Send conversions to Facebook and Instagram

Conversion Rules

Configure custom conversion rules

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Need Help?

Questions about integrations? Check our troubleshooting guide or contact support.