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Track Competitors lets you monitor competitor ads, landing pages, and marketing strategies across all major ad platforms to inform your own campaigns.

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What It Does

Monitor Competitors:
  • Track competitor ad creatives
  • View landing pages
  • See ad messaging and offers
  • Monitor campaign frequency
Platforms Covered:
  • Meta Ads (Facebook, Instagram)
  • Google Ads (Search, Display)
  • TikTok Ads
Updates: Real-time as competitors launch new ads

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Key Features

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Competitor List

Add competitors to track: Add Competitor: 
Company name
Website URL
Industry/Category
DATALYR automatically finds their ads across platforms.

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Ad Library

See all competitor ads in one place: Per Ad:
  • Creative (image/video)
  • Ad copy and headline
  • Call-to-action button
  • Landing page URL
  • Platform (Meta, Google, TikTok)
  • First seen date
  • Last seen date (if inactive)
Filters:
  • Active vs inactive ads
  • By platform
  • By date range
  • By ad format

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Landing Page Tracking

View competitor landing pages: Captured:
  • Landing page screenshots
  • Page copy and headlines
  • Forms and CTAs
  • Pricing information
  • Special offers
History:
  • Changes over time
  • A/B tests detected
  • Seasonal variations

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Trend Analysis

See competitor marketing trends: Metrics:
  • Number of active ads
  • Ad refresh rate
  • Campaign intensity
  • Platform focus
Charts:
  • Ad volume over time
  • Platform distribution
  • Creative format breakdown

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Use Cases

Competitive Research 
Track top 3 competitors
See what messaging they use
Identify their value props
Differentiate your positioning
Creative Inspiration 
View competitor creatives
Analyze high-performing formats
Test similar approaches
Improve on their ideas
Offer Monitoring 
Track competitor pricing
See discount patterns
Monitor promotional timing
Stay competitive
Platform Strategy 
See which platforms competitors use
Identify underserved channels
Find opportunities
Allocate budget strategically
Messaging Analysis 
Study competitor ad copy
Identify common pain points
Find gaps in messaging
Target overlooked benefits

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How It Works

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Ad Discovery

DATALYR finds competitor ads through: Meta Ad Library:
  • Public ad transparency library
  • All active Meta ads
  • Historical ad data
Google Ads Transparency:
  • Google Ads Transparency Center
  • Political and election ads
  • Some commercial ads
TikTok Ad Library:
  • TikTok Creative Center
  • Top performing ads
  • Trending creatives
Web Scraping:
  • Landing page monitoring
  • Screenshot capture
  • Change detection

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Update Frequency

Ad Checks: Daily Landing Pages: Weekly Creative Analysis: Real-time when new ads detected

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Privacy Compliance

Only tracks publicly available information:
  • Published ads (no private data)
  • Public landing pages
  • Advertiser transparency tools
  • GDPR compliant

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Best Practices

Track Close Competitors:
  • Same market segment
  • Similar customer base
  • Direct product competitors
  • 3-5 competitors maximum
Regular Review:
  • Check weekly for new ads
  • Monitor before campaign launches
  • Study seasonal patterns
Learn and Adapt:
  • Don’t copy exactly
  • Understand their strategy
  • Find ways to differentiate
  • Test improved versions
Focus on Insights:
  • Why are they targeting X audience?
  • What problem do they highlight?
  • How do they position pricing?
  • What objections do they address?
Combine with Performance Data:
  • Track your campaign ROAS
  • Compare to competitor ad volume
  • Adjust strategy based on both

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Limitations

Not All Ads Visible:
  • Some platforms limit ad transparency
  • Private/small campaigns may not appear
  • Brand safety restrictions
No Performance Data:
  • Cannot see competitor metrics
  • No spend/conversion data
  • Only creative and messaging visible
Delayed Updates:
  • New ads may take 24-48 hours to appear
  • Landing page changes detected weekly
  • Real-time monitoring not available

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Next Steps

Create Ads

View your own ads

Dashboard

Monitor your performance

Reports

Analyze your campaigns

Meta Ads Integration

Connect your ads