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The Dashboard is your central hub for monitoring traffic, ad performance, and revenue across all connected platforms in one unified view.

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What It Does

Aggregates Data From:
  • DATALYR tracking (visitors, pageviews, conversions)
  • Meta Ads, Google Ads, TikTok Ads (spend, ROAS, conversions)
  • Stripe (revenue, subscriptions, MRR)
  • Shopify (orders, profit, AOV)
Updates: Real-time for DATALYR tracking, every 15 minutes for integrations.

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Key Features

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Main Chart

Visualize any metric over time with automatic aggregation (hourly, daily, weekly, monthly based on date range). Available Metrics:
  • Traffic: Visitors, pageviews, conversions
  • Ad Performance: Spend, impressions, clicks, ROAS
  • Revenue: Orders, revenue, profit, subscriptions
  • Custom Events: Any event you track
Click any metric card to display it in the chart.

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Date Range Selection

Preset Ranges: Today, Yesterday, 7D, 30D, 3M, 12M Custom Range: Pick any date range up to 12 months All dates use your workspace timezone, not browser timezone.

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Analytics Cards

Traffic Sources: See visitors by referrer, campaign, and landing page Tags: View UTM parameters and click IDs (fbclid, gclid, ttclid) Location: Geographic breakdown by country, region, and city Devices: Browser, device type, and operating system distribution

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Metric Configuration

Customize which metrics appear on your dashboard. Metrics automatically show up when you connect new integrations.

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Use Cases

Daily Monitoring 
Check Today's performance
Monitor ad spend and ROAS
Track conversions and revenue
Campaign Analysis 
Compare 30D vs previous 30D
Filter by specific campaign
See which channels drive results
Platform Comparison 
View Meta vs Google vs TikTok performance
Compare ROAS across platforms
Identify best-performing channels
Revenue Tracking 
Monitor Stripe MRR growth
Track Shopify profit margins
Watch conversion rates
Team Updates 
Share dashboard views with team
Review weekly performance
Make data-driven decisions

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Best Practices

  • Set your workspace timezone in Settings
  • Add only the metrics you check regularly
  • Use preset date ranges for consistency
  • Bookmark filtered views for quick access
  • Check ROAS daily to catch issues early

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Next Steps

Customer Journeys

View individual user journeys

Reports

Deep dive into attribution data

Event Stream

See real-time event feed

Conversion Rules

Configure conversion tracking