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Usage Tracking shows your current usage for events and conversions, helping you stay within plan limits and avoid unexpected overage charges.

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What It Does

Track Usage:
  • Events used this billing period
  • Conversions sent to ad platforms
  • Usage by workspace
  • Overage status
  • Days until reset
Shows:
  • Current usage vs plan limits
  • Usage percentage
  • Projected overages
  • Per-workspace breakdown

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Accessing Usage Tracking

Go to: Settings → Billing → Usage section View real-time usage for current billing period.

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Event Usage

Events Include:
  • Pageviews
  • Custom events you track
  • Shopify orders
  • Stripe payments
  • Any event sent to DATALYR
Not Counted:
  • System events (session_start, session_end)
  • Duplicate events (deduplicated automatically)
  • Failed/rejected events
Usage Display: 
Events: 32,450 / 50,000 (65%)
Status: ✓ Within limit
Remaining: 17,550 events
Resets: January 15, 2025

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Conversion Usage

Conversions Include:
  • Events sent to Meta Ads
  • Events sent to Google Ads
  • Events sent to TikTok Ads
  • Based on Conversion Rules
Not Counted:
  • Events tracked in DATALYR only
  • Events not matched to Conversion Rules
  • Failed postbacks (retries don’t count)
Usage Display: 
Conversions: 750 / 1,000 (75%)
Status: ⚠ Nearing limit
Remaining: 250 conversions
Resets: January 15, 2025

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Per-Workspace Usage

Breakdown Shows:
  • Each workspace separately
  • Events per workspace
  • Conversions per workspace
  • Total across all workspaces
Example: 
Workspace: Production Site
Events: 28,000
Conversions: 600

Workspace: Staging Site
Events: 4,450
Conversions: 150

Total: 32,450 events, 750 conversions
Useful for agencies managing multiple clients or brands with multiple sites.

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Usage Alerts

Automatic Notifications:
  • 75%: Warning - approaching limit
  • 90%: Urgent - nearing limit
  • 100%: Overage - limit exceeded
Alert Email Includes:
  • Current usage
  • Limit exceeded
  • Projected overage cost
  • Recommendation to upgrade
Sent to account owner only.

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Overage Tracking

Real-Time Overage Display: 
Events: 55,000 / 50,000 (110%)
Overage: 5,000 events
Overage charge: $10 ($2 per 1k)
Status: 🔴 Over limit
Projected Overage: 
Current: 32,450 / 50,000 (Day 10 of 30)
Projected: ~97,350 at month end
Projected overage: 47,350 events
Estimated charge: $95
Recommendation: Upgrade to Growth plan
Helps you decide whether to upgrade or accept overage charges. Historical View:
  • Last 3 months usage
  • Average monthly usage
  • Peak usage days
  • Growth trend
Use Cases:
  • Plan capacity planning
  • Identify traffic spikes
  • Optimize plan selection
  • Budget forecasting

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Understanding Usage Spikes

Common Causes:
  • Marketing campaign launches
  • Viral content or press
  • Holiday shopping seasons
  • Product launches
  • Traffic bot attacks
Temporary Spikes:
  • Accept overage charges for one-time events
  • Cheaper than upgrading annually
Sustained Growth:
  • Upgrade plan for consistent high usage
  • More cost-effective long-term

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Managing Usage

Reduce Event Usage:
  • Filter out bot traffic
  • Remove unnecessary custom events
  • Reduce pageview tracking on admin pages
  • Consolidate duplicate events
Reduce Conversion Usage:
  • Limit Conversion Rules to essential events
  • Don’t send every event to every platform
  • Remove test conversion rules
Example Optimization: 
Before:
- Send all events to all platforms
- 3 platforms × 10,000 events = 30,000 conversions

After:
- Send only purchase events to all platforms
- 3 platforms × 2,000 purchases = 6,000 conversions
Savings: 24,000 conversions (80% reduction)

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Billing Period

Usage Resets:
  • Resets on billing anniversary each month
  • Counter goes back to 0
  • Fresh limits for new period
Example: 
Billing date: 15th of each month
January 15: Reset to 0 events
February 15: Reset to 0 events
March 15: Reset to 0 events
Days until reset shown in usage display.

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Multiple Workspaces

Usage Aggregated:
  • All workspaces count toward total
  • Plan limits apply account-wide
  • Cannot allocate limits per workspace
Best Practice:
  • Monitor highest-usage workspaces
  • Consider separate accounts for large clients (agencies)
  • Use workspace breakdown to identify heavy users

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Workspace-Level Monitoring

Per Workspace: 
Settings → [Select Workspace] → Settings → Usage
Shows usage for that specific workspace only. Useful For:
  • Agency reporting to clients
  • Multi-brand usage tracking
  • Identifying problem workspaces

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API Usage Limits

Separate from Event Limits:
  • API requests for data retrieval
  • 10,000 requests/day (all plans)
  • Resets daily at midnight UTC
API Usage Display: 
API Requests: 2,450 / 10,000 (25%)
Resets: Today at midnight UTC
Shown in Usage Tracking section.

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Best Practices

Monitor Regularly:
  • Check usage weekly
  • Set calendar reminder for billing date
  • Review overage projections mid-cycle
Plan Ahead:
  • Upgrade before hitting limits
  • Budget for seasonal spikes
  • Review usage trends quarterly
Optimize Tracking:
  • Only track events you need
  • Use Conversion Rules strategically
  • Filter internal/test traffic
Set Budget Alerts:
  • Enable usage notifications
  • Set custom thresholds (e.g., 50%)
  • Add finance team to alert emails

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Next Steps

Subscription Management

Upgrade or modify plan

Pricing

Compare plans

Dashboard

View event metrics

Conversion Rules

Manage conversion rules