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Ad Reports shows all your running ads from Meta, Google, and TikTok in a unified view with performance metrics, creative previews, and quick access to ad managers.

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What It Does

Unified Ad View:
  • All platforms in one dashboard (Meta, Google, TikTok)
  • Campaign, ad set, and ad level views
  • Performance metrics per ad
  • Creative previews (images, videos)
  • Direct links to edit in native platform
Shows Per Ad:
  • Spend, impressions, clicks, conversions
  • ROAS and cost per conversion
  • Creative assets (images/videos)
  • Ad copy and landing page
  • Status (active, paused, etc.)

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Key Features

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Platform Tabs

Switch between platforms instantly: Meta Ads Tab:
  • Campaigns, ad sets, ads
  • Image/video previews
  • Ad copy and call-to-action
  • Link to Facebook Ads Manager
Google Ads Tab:
  • Campaigns, ad groups, ads
  • Responsive search ads
  • Display ad previews
  • Link to Google Ads dashboard
TikTok Ads Tab:
  • Campaigns, ad groups, ads
  • Video previews
  • TikTok creative formats
  • Link to TikTok Ads Manager

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Hierarchy Navigation

View at different levels: Campaigns: High-level performance across campaigns Ad Sets/Groups: Mid-level optimization targets Ads: Individual ad creative performance Drill down from campaign → ad set → individual ads.

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Performance Metrics

Customize visible columns: Core Metrics:
  • Spend
  • Impressions
  • Clicks
  • CTR
  • CPC
  • CPM
Conversion Metrics:
  • Conversions
  • Conversion value
  • ROAS
  • Cost per conversion
Platform-Specific:
  • Meta: Link clicks, engagement, reach, frequency
  • Google: Quality score, impression share
  • TikTok: Video views, engagement rate

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Sorting and Filtering

Sort by:
  • Spend (highest to lowest)
  • ROAS (best to worst)
  • Conversions
  • Any metric
Filter by:
  • Status (active, paused, draft)
  • Date range
  • Minimum spend threshold
  • Campaign/ad set

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Creative Previews

See ad creatives without leaving DATALYR: Image Ads: Thumbnail previews Video Ads: Video player with playback Carousel Ads: All images in carousel Text Ads: Ad copy display Click “View in Platform” to edit in native ad manager.

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Use Cases

Quick Performance Check 
Open Ad Reports tab
Sort by ROAS descending
Identify underperforming ads
Pause low ROAS ads directly in platform
Cross-Platform Comparison 
Compare Meta vs Google vs TikTok
See which platform has better creatives
Identify winning ad formats
Replicate success across platforms
Budget Allocation 
View spend by campaign
Identify budget hogs
Reallocate budget to high ROAS campaigns
Creative Analysis 
View all ad creatives in one place
Identify common themes in winners
Test new creative variations
A/B test messaging
Status Monitoring 
Filter by Active status
Check all running ads
Ensure no ads paused unintentionally
Monitor campaign health

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How It Works

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Data Sync

Ad data syncs every 15 minutes: What Syncs:
  • Campaign, ad set, ad details
  • Performance metrics (spend, impressions, clicks)
  • Creative assets (images, videos)
  • Status changes
  • Budget updates
Performance History:
  • Last 90 days of data
  • Daily aggregation
  • Historical trend charts

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Platform Integration

Meta Ads:
  • Connects via Nango OAuth
  • Syncs from all ad accounts in Business Manager
  • Shows Facebook and Instagram ads
Google Ads:
  • Connects via Google OAuth
  • Syncs all accessible Google Ads accounts
  • Search, Display, Shopping, Video ads
TikTok Ads:
  • Connects via TikTok OAuth
  • Syncs advertiser accounts
  • TikTok organic + paid ads

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Attribution Integration

Ads are linked to DATALYR conversion tracking: Example: 
Meta Ad: summer_sale_video
Spend: $1,200
DATALYR Conversions: 45
Revenue: $4,500
ROAS: 3.75x
Shows true ROAS based on DATALYR tracking, not just platform reporting.

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Best Practices

Regular Review:
  • Check Ad Reports daily
  • Sort by spend to catch budget issues
  • Pause underperformers quickly
Compare Platforms:
  • Run similar creatives on all platforms
  • Compare performance metrics
  • Scale winners, pause losers
Monitor Creative Fatigue:
  • Track CTR over time
  • Refresh creatives when CTR drops
  • Test new variations monthly
Use Platform Links:
  • Quick access to edit in native platform
  • Make changes in Facebook Ads Manager
  • DATALYR shows updated data on next sync

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Limitations

Read-Only:
  • Ad Reports is view-only
  • Cannot edit ads directly in DATALYR
  • Use “View in Platform” to make changes
Sync Delay:
  • 15-minute sync frequency
  • Recent changes may not appear immediately
  • Refresh manually if needed
Platform-Specific Features:
  • Not all ad types supported
  • Some metrics platform-exclusive
  • Complex ad formats may not preview fully

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Next Steps

Create Ads

Deploy new ads to platforms

Dashboard

View aggregated metrics

Meta Ads Integration

Connect Facebook Ads

Reports

Attribution analysis