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For Shopify brands spending $20K+/mo on Meta. DATALYR stitches every click, cart, order, and rebill into one identity, then forwards enriched events to Meta, Google, and TikTok server-side in real time.

10 min

Install to live

0 lines

No theme code

3 platforms

Meta, Google, TikTok

Every rebill

Attributed back

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The Problem

Shopify hands Meta one signal per order: the email. That is it. Most orders never link back to a click. Cost per acquisition drifts up. ROAS swings week to week. Then you scale the wrong ads and pause the right ones. 
Ad click  →  Cart  →  Order
                       │
                       └─ Shopify sends Meta: email only
                          Matched back to a click:  ~38%
                          Lost:                     ~62%
That is what Meta sees from a default Shopify install today. It is optimizing your budget half-blind.

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The Mechanism: Identity Bridge

Every paid order, even days later on a different device, gets stitched back to the click that started it. Meta sees the full story. 
01  Ad click          We tag the click
        │  minutes later
02  Shopify cart      Cart remembers the click
        │  hours or days later, often a new device
03  Order paid        Server-side back to the ad platform

Payload: click · customer · location · order value · order #
Destinations: Meta Ads · Google Ads · TikTok Ads
DATALYR matches the order’s customer back to the original visitor profile, recovers the click IDs (fbclid, gclid, ttclid) captured at first touch, and forwards an enriched server-side conversion. Learn the underlying logic in How Attribution Works and Visitor Identification.

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What You Get

Every order linked to a click

99% of paid orders connect back to the ad that drove them, across devices, even days later.

Subscriptions and rebills

Every Recharge or Bold renewal reports back to the original ad. Meta bids for lifetime value.

Starter rules in one click

DATALYR pre-fills the right events for each ad platform. Approve once, you are live.

Predicted lifetime value

Every order ships with a 90-day value estimate. Meta finds buyers who stick around.

Refunds handled

Refunds and cancellations roll back automatically. No more over-credited orders.

Live signal monitoring

See what broke the same hour, not next month from your media buyer.
Selling supplements, vitamins, or health products? Meta classifies ad accounts as “Health & Wellness” based on what your events contain, which costs you lookalike audiences and delivery priority. DATALYR’s Sensitive Category Redaction strips the trigger fields (product names, categories, health-keyword URLs) before events leave, while your hashed email, click IDs, order value, and order ID still go through, so attribution keeps working. Free on every plan.

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Before / After

Illustrative example: a Shopify brand at $50K/mo Meta spend, 30 days post-install.
MetricBefore (Shopify defaults)After (DATALYR Identity Bridge)
Reported Meta ROAS1.4x3.1x
Cost per purchase$47.20$27.90
Orders Meta could link to an ad38 of 8483 of 84
Meta EMQ score2.38.7
Rebill revenue sent to MetaNoYes

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DATALYR vs the Rest

Most attribution tools are BI dashboards. DATALYR fixes the signal feeding your ad platforms.
CapabilityDATALYRTypical attribution tool
Every order linked back to an adYesPartial
Meta EMQ score above 8YesPartial
Subscription rebills sent back to adsYesNo
Refunds and cancellations handledYesNo
Pre-built rules for every platformYesNo
Web and mobile in one workspaceYesNo
One-click Shopify App Store installYesPartial

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How to Set It Up

1

Install the Shopify app

Install DATALYR from the Shopify App Store in one click. DATALYR pulls in your last 30 days of orders automatically and configures tracking via the Web Pixels API, no theme code required.See Shopify App Store install and the Shopify integration.
2

Connect your ad accounts

Log in once with Meta, Google, and TikTok. About 90 seconds per platform.See Meta Ads, Google Ads, and TikTok Ads.
3

Approve the starter rules

DATALYR suggests the right events for each ad platform. One click ships them all.See Conversion Rules.
4

Verify and watch CPA drop

Your first attributed order lands within the day. Confirm it in the live event stream.See Verify Tracking and Event Stream.
Running a headless storefront (Hydrogen)? It is supported. Your developer adds about five lines so DATALYR can tag carts the same way. See the web SDK.
Running post-purchase upsell or continuity offers through Checkout Champ alongside Shopify? DATALYR bridges the Shopify storefront visitor to the Checkout Champ order, capturing upsells, subscription rebills, refunds, chargebacks, and cancellations and stitching each back to the original ad. See Checkout Champ.

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Example Scenario

A subscription brand at $80K/mo on Meta with CPA climbing weekly. After installing DATALYR, every order and every renewal phoned home to its ad, so Meta finally had something to optimize on.

2.1x

ROAS lift

$340K

Monthly revenue recovered

11 days

To full payback

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Frequently Asked Questions

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How is this different from what Shopify already sends to Meta?

Shopify only sends an email. DATALYR sends the full picture: the click, the device, and the customer’s value.

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Do I have to remove my Meta Pixel or Shopify’s tracking?

No. DATALYR runs alongside. Just turn off the Shopify events DATALYR is already sending to avoid double-counting. DATALYR walks you through it.

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Will this improve my Meta EMQ score?

Yes. Most Shopify stores sit at EMQ 2-3. DATALYR typically lifts it above 8 within a week by sending the click, device, and customer info Meta needs to match.

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Does it work with Recharge or Bold subscriptions?

Yes. Every renewal reports back to the original ad, so Meta bids for customers who stick around.

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Do you support Checkout Champ or post-purchase upsell funnels?

Yes. If you run a Checkout Champ funnel alongside your Shopify store, DATALYR bridges the storefront visitor to the Checkout Champ order, capturing upsells, rebills, refunds, chargebacks, and cancellations and stitching them back to the original ad. See Checkout Champ.

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I sell supplements or health products. Will Meta restrict my ad account?

It can, if your events carry sensitive-category content. DATALYR’s Sensitive Category Redaction strips the trigger fields (content_name, content_category, health-keyword product titles and URLs) from outgoing CAPI events before they reach Meta, TikTok, or Google, while still sending the hashed email, click IDs, value, and order ID needed to match and attribute. It is free on every plan.

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How long does install take?

About 10 minutes: install the app, log in to your ad accounts, approve the starter rules.

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What if I am on Hydrogen or a headless storefront?

Supported. Your developer adds about five lines of code so DATALYR can tag carts the same way.

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What does it cost?

Plans scale with your event volume. See pricing for current tiers.

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Is my customer data safe?

Yes. Your data is yours, never sold and never used to train models. Customer emails are hashed (SHA-256) before they reach any ad platform. EU data residency is available.

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Will this slow down my storefront?

No. The script is tiny and loads after your page. Everything else runs on DATALYR’s servers.

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Next Steps

Get Started

Start your 7-day trial, no credit card required.

Install on Shopify

One-click install from the Shopify App Store.

Shopify Integration

Order sync, profit tracking, and attribution details.

Conversion Rules

Map events to Meta, Google, and TikTok conversions.

Sensitive Category Redaction

Health and wellness brands: keep Meta from restricting your account.

Checkout Champ

Bridge Shopify and Checkout Champ upsell funnels for full attribution.