> ## Documentation Index
> Fetch the complete documentation index at: https://docs.datalyr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Health and wellness

> Measure acquisition and revenue while reducing sensitive product context sent to ad platforms.

Use this setup for supplements, vitamins, wellness products, telehealth, and other health-adjacent businesses. It combines normal journey and revenue measurement with an outbound privacy safeguard for health-related catalog and page data.

<Warning>
  Redaction is a technical safeguard, not a substitute for legal review, consent management, or the policies of each destination platform.
</Warning>

## 1. Establish the normal data flow

Install Datalyr on the website or Shopify store, connect the authoritative revenue source, and verify a test purchase before enabling redaction. Starting with a working flow makes it possible to distinguish privacy filtering from installation problems.

## 2. Connect only necessary destinations

Connect the ad platforms required for measurement or conversion delivery. Review what each conversion rule sends and avoid forwarding events or properties that have no clear purpose.

Health and wellness redaction currently applies to supported outbound events for Meta, TikTok, Google, and OpenAI Ads. Review other destinations independently.

## 3. Enable health redaction

Open **Settings → Privacy & redaction**, find **Health & Wellness**, and enable **Strip health-vertical fields**.

The safeguard removes or sanitizes product names, categories, content fields, and sensitive URL context that could reveal a condition, ingredient, or treatment. It preserves the fields needed for useful measurement, including value, currency, order ID, supported click IDs, and appropriately hashed customer matching data.

## 4. Test with realistic content

Use a test catalog item and URL that contain the kind of health context your real store uses. Complete a test conversion, then inspect the destination's test-event view. Confirm the sensitive product and page details are absent while the event name, value, currency, and matching signals remain.

Repeat this test after major catalog, theme, URL, or tracking changes.

## Common problems

* **Sensitive text still appears:** the event is reaching a destination not covered by the setting, or custom fields contain information outside the standard redaction set.
* **Matching quality drops:** required identity or click-ID fields were removed by separate custom logic.
* **The test event never arrives:** verify the base integration and conversion rule before diagnosing redaction.
* **Internal analytics lose useful detail:** apply destination-side safeguards deliberately; do not remove fields earlier in collection unless required.

## You are done when

A realistic test purchase is attributed correctly, the destination receives the value needed for measurement, and sensitive health-related product or page context is not present in the outbound payload.

See [Health and wellness redaction](/advanced/health-wellness-redaction) and [Privacy and redaction](/advanced/privacy) for field behavior and broader controls.