> ## Documentation Index > Fetch the complete documentation index at: https://docs.datalyr.com/llms.txt > Use this file to discover all available pages before exploring further. # Shopify (App Store) > Install DATALYR from the Shopify App Store in 5 minutes Install DATALYR from the Shopify App Store for the easiest setup with automatic order tracking. ## Use Cases **E-commerce Attribution** Track every purchase back to the Meta, Google, or TikTok ad that drove it. See true ROAS with server-side conversion tracking. **Product Performance** See which products sell best from which ad campaigns. Optimize ad spend based on product-level attribution. **Customer Journeys** Track the full path from first ad click to purchase, even across multiple devices and sessions. **Abandoned Cart Recovery** Track cart additions and identify where customers drop off. Connect to ad platforms for retargeting. ## Before You Start * [ ] You have a DATALYR account * [ ] You've created a workspace * [ ] You have a Shopify store (any plan) * [ ] You have admin access to your Shopify store ## Installation Steps ### Step 1: Install from Shopify App Store 1. Go to the [DATALYR app in the Shopify App Store](https://apps.shopify.com/datalyr) 2. Click **Add app** 3. Review the permissions and click **Install app** 4. You'll be redirected to DATALYR to connect your store ### Step 2: Connect Your DATALYR Workspace 1. Log in to your DATALYR account (or create one) 2. Select the workspace you want to connect 3. Click **Connect Shopify Store** 4. Authorize the connection ### Step 3: Verify Installation 1. Visit your Shopify storefront in a new browser tab 2. Browse a few products 3. Go to your DATALYR dashboard 4. Click **Events** in the sidebar 5. You should see `page_view` and `view_item` events within seconds If you see events, you're done! DATALYR is tracking. ## What Gets Tracked Automatically The Shopify app automatically tracks: **Pageviews** * Homepage visits * Product page views * Collection page views * All other pages **E-commerce Events** * Product views with product details * Add to cart with product and price * Begin checkout (checkout initiated) * Purchase with full order details (order ID, revenue, items, customer info) **Attribution Data** * UTM parameters from ad campaigns * Ad click IDs (fbclid, gclid, ttclid) * Referrer and traffic source * First touch, last touch, and current touch * Cross-device visitor linking **Customer Data** * Customer ID (when logged in) * Email (on purchase) * Order history * Customer lifetime value ## How Shopify Tracking Works DATALYR uses Shopify's Web Pixels API for accurate, privacy-compliant tracking: **Web Pixel** Tracks customer behavior on your storefront (pageviews, product views, cart events). **Order Sync** Automatically syncs order data from Shopify via webhooks. No code required. **Server-Side Events** Sends conversion events to Meta CAPI, Google Enhanced Conversions, and TikTok Events API with enriched data. ## App Permissions DATALYR requires these Shopify permissions: * **Read orders**: To track purchases and revenue * **Read products**: To include product details in events * **Read customers**: To link orders to customer profiles * **Web pixels**: To track customer behavior on your storefront All data is processed securely and used only for attribution tracking. ## Configure Server-Side Conversions To send conversion events to ad platforms: 1. In DATALYR, go to **Integrations** 2. Connect **Meta Ads**, **Google Ads**, or **TikTok Ads** 3. DATALYR will automatically send purchase events with enriched data 4. Your ad platforms receive server-side conversions for better optimization No additional setup required - it works automatically once connected. ## Shopify Plus Features If you have Shopify Plus, DATALYR supports: * **Checkout Extensibility**: Track checkout steps in new checkout * **Multistore**: Install on multiple stores under one workspace * **Wholesale**: Track B2B orders separately ## Troubleshooting **Not seeing events?** Check that: * The app is installed and connected in your Shopify admin * You're viewing your live storefront (not preview/development) * Your workspace is connected in DATALYR * Ad blockers are disabled **Orders not syncing?** Orders sync automatically via webhooks. If orders aren't appearing: 1. Check that the app has "Read orders" permission 2. Wait up to 5 minutes for the first sync 3. Place a test order to verify **Duplicate tracking?** If you previously installed DATALYR manually, remove the old tracking script from your theme to avoid duplicate events. ## Uninstall Manual Installation (If Applicable) If you previously installed DATALYR manually in your theme: 1. Go to **Online Store → Themes** 2. Click **Actions → Edit code** 3. Find and remove the DATALYR script from `theme.liquid` 4. Save changes The app handles all tracking automatically. ## App vs Manual Installation **Use the App if:** * You want automatic order tracking * You don't want to edit theme code * You want one-click installation * You want automatic updates **Use Manual Installation if:** * You need full control over event tracking * You want to customize which events are tracked * You have a highly customized theme [See manual installation guide →](/getting-started/installation/platforms/shopify-manual) ## Next Steps Link Meta, Google, or TikTok Ads See your Shopify tracking data Set up Meta CAPI Confirm events are tracking ## Need Help? Can't find the app in the Shopify App Store? Check our [troubleshooting guide](/troubleshooting/tracking-not-working) or contact support.