> ## Documentation Index > Fetch the complete documentation index at: https://docs.datalyr.com/llms.txt > Use this file to discover all available pages before exploring further. # Track Links > Create trackable links with UTM parameters for campaign attribution Track Links generates campaign tracking links with UTM parameters, making it easy to attribute traffic and conversions to specific campaigns, ads, and channels. ## What It Does **Creates Trackable URLs:** * Adds UTM parameters automatically * Generates short links (optional) * Tracks clicks and conversions * Works with any destination URL **Tracks:** * Link clicks * Visitors from link * Conversions attributed to link * Revenue per link ## Key Features ### Link Builder Create tracking links in seconds: **Input:** ``` Destination URL: https://yoursite.com/pricing Campaign: summer_sale_2025 Source: facebook Medium: social ``` **Generated Link:** ``` https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025 ``` All UTM parameters added automatically. ### UTM Parameters **Required:** * **utm\_source:** Traffic source (google, facebook, newsletter) * **utm\_medium:** Marketing medium (cpc, social, email, referral) * **utm\_campaign:** Campaign name (summer\_sale\_2025, launch\_week) **Optional:** * **utm\_term:** Paid keyword terms * **utm\_content:** Differentiate similar content (blue\_button, header\_banner) ### Link Management **Track Links Table:** * All created links in one place * Click count per link * Conversions per link * Revenue per link * Date created **Actions:** * Copy link to clipboard * Edit UTM parameters * Archive old links * Export link performance ### Short Links Generate shortened URLs for cleaner sharing: **Long URL:** ``` https://yoursite.com/pricing?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale_2025&utm_content=video_ad ``` **Short URL:** ``` https://dl.ink/abc123 ``` Redirect preserves all attribution data. ### App Links Create tracking links that redirect to app stores for mobile app campaigns: **How It Works:** 1. Go to Track -> Create Link -> select **App Link** 2. Enter your iOS App Store URL and Android Play Store URL 3. Add UTM parameters for campaign tracking 4. Use the generated link in your ad campaigns The link redirects users through a page on your domain where the DATALYR web SDK captures attribution data before sending users to the app store. The mobile SDK then matches the install back to the original ad click. [Learn more about App Campaigns](/features/app-campaigns) ### QR Codes Generate QR codes for any tracking link. Use them in print materials, event signage, or packaging to track offline-to-online conversions. ## Use Cases **Social Media Posts** ``` Create link for each platform: - Twitter: utm_source=twitter&utm_medium=social - LinkedIn: utm_source=linkedin&utm_medium=social - Instagram: utm_source=instagram&utm_medium=social Track which platform drives best results ``` **Email Campaigns** ``` Newsletter link: utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest Track email performance separately from other channels ``` **Influencer Tracking** ``` Unique link per influencer: utm_source=influencer&utm_medium=partnership&utm_content=john_doe Measure ROI per influencer Calculate commission accurately ``` **Paid Ad Tracking** ``` Different links per ad creative: utm_content=video_ad utm_content=image_ad utm_content=carousel_ad A/B test ad creatives and measure conversions ``` **Offline Marketing** ``` QR code for print ad: utm_source=magazine&utm_medium=print&utm_campaign=q1_2025 Track offline-to-online conversions ``` ## How It Works ### Attribution Links created in DATALYR automatically attribute traffic: **Click Flow:** ``` 1. User clicks tracked link 2. UTM parameters captured by DATALYR 3. All events from session tagged with campaign 4. Conversion attributed to original link ``` **Example:** ``` User clicks: ?utm_campaign=summer_sale Browses site for 10 minutes Purchases $99 Report shows: Campaign: summer_sale Revenue: $99 ``` ### Bulk Link Creation Create multiple links at once: **CSV Upload:** ```csv theme={null} url,source,medium,campaign,content https://site.com/product1,facebook,social,launch,video https://site.com/product2,facebook,social,launch,image https://site.com/product3,google,cpc,launch,search ``` Generates all links instantly with proper UTM tags. ## Best Practices **Use Consistent Naming:** ``` Good: utm_source=facebook utm_medium=social utm_campaign=summer_sale_2025 Bad: utm_source=FB utm_medium=Social Media Post utm_campaign=Summer Sale ``` Lowercase, underscores, consistent format. **Be Specific with utm\_content:** ``` utm_content=blue_cta_button utm_content=hero_banner_mobile utm_content=exit_popup Helps identify exact creative/placement ``` **Don't Use for Internal Links:** ``` Don't add UTM parameters to links within your site. Only use for external traffic sources. ``` **Track Everything:** ``` Every external link should have UTM parameters: - Social posts - Email campaigns - Paid ads - Partner links - Influencer promotions ``` **Test Before Sharing:** ``` 1. Create tracking link 2. Click link yourself 3. Check Dashboard → Event Stream 4. Verify UTM parameters captured ``` ## Integration with Ad Platforms ### Meta Ads Use Track Links for organic social posts: ``` Organic Facebook post with tracking link Track separately from paid Meta ads Compare organic vs paid performance ``` ### Manual Campaign Tracking Any channel not auto-tracked: ``` Reddit posts Forum signatures Guest blog posts Podcast show notes YouTube descriptions ``` Track Links ensures proper attribution. ## Next Steps View campaign performance Monitor link metrics Learn about attribution Understand UTM parameters