> ## Documentation Index
> Fetch the complete documentation index at: https://docs.datalyr.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dashboard

> Monitor performance across all platforms with real-time metrics and visualizations

The Dashboard is your central hub for monitoring traffic, ad performance, and revenue across all connected platforms in one unified view.

## What It Does

**Aggregates Data From:**

* DATALYR tracking (visitors, pageviews, conversions)
* Meta Ads, Google Ads, TikTok Ads (spend, ROAS, conversions)
* Stripe (revenue, subscriptions, MRR)
* Shopify (orders, profit, AOV)
* Superwall (mobile subscription revenue)
* RevenueCat (mobile purchase and subscription revenue)

**Updates:** Real-time for DATALYR tracking, every 15 minutes for integrations.

## Key Features

### Main Chart

Visualize any metric over time with automatic aggregation (hourly, daily, weekly, monthly based on date range).

**Available Metrics:**

* Traffic: Visitors, pageviews, conversions
* Ad Performance: Spend, impressions, clicks, ROAS
* Revenue: Orders, revenue, profit, subscriptions
* Custom Events: Any event you track

Click any metric card to display it in the chart.

### Date Range Selection

**Preset Ranges:** Today, Yesterday, 7D, 30D, 3M, 12M
**Custom Range:** Pick any date range up to 12 months

All dates use your workspace timezone, not browser timezone.

### Analytics Cards

**Traffic Sources:** See visitors by referrer, campaign, and landing page
**Tags:** View UTM parameters and click IDs (fbclid, gclid, ttclid)
**Location:** Geographic breakdown by country, region, and city
**Devices:** Browser, device type, and operating system distribution

### Metric Configuration

Customize which metrics appear on your dashboard. Metrics automatically show up when you connect new integrations.

## Use Cases

**Daily Monitoring**

```
Check Today's performance
Monitor ad spend and ROAS
Track conversions and revenue
```

**Campaign Analysis**

```
Compare 30D vs previous 30D
Filter by specific campaign
See which channels drive results
```

**Platform Comparison**

```
View Meta vs Google vs TikTok performance
Compare ROAS across platforms
Identify best-performing channels
```

**Revenue Tracking**

```
Monitor Stripe MRR growth
Track Shopify profit margins
Watch conversion rates
```

**Team Updates**

```
Share dashboard views with team
Review weekly performance
Make data-driven decisions
```

## Best Practices

* Set your workspace timezone in Settings
* Add only the metrics you check regularly
* Use preset date ranges for consistency
* Bookmark filtered views for quick access
* Check ROAS daily to catch issues early

## Next Steps

<CardGroup cols={2}>
  <Card title="Customer Journeys" icon="route" href="/features/customer-journeys">
    View individual user journeys
  </Card>

  <Card title="Reports" icon="chart-bar" href="/features/reports">
    Deep dive into attribution data
  </Card>

  <Card title="Event Stream" icon="list" href="/features/event-stream">
    See real-time event feed
  </Card>

  <Card title="Conversion Rules" icon="arrows-turn-to-dots" href="/integrations/conversion-rules">
    Configure conversion tracking
  </Card>
</CardGroup>