> ## Documentation Index > Fetch the complete documentation index at: https://docs.datalyr.com/llms.txt > Use this file to discover all available pages before exploring further. # Ad Reports > View and analyze all ads across Meta, Google, and TikTok in one unified dashboard Ad Reports shows all your running ads from Meta, Google, and TikTok in a unified view with performance metrics, creative previews, and quick access to ad managers. ## What It Does **Unified Ad View:** * All platforms in one dashboard (Meta, Google, TikTok) * Campaign, ad set, and ad level views * Performance metrics per ad * Creative previews (images, videos) * Direct links to edit in native platform **Shows Per Ad:** * Spend, impressions, clicks, conversions * ROAS and cost per conversion * Creative assets (images/videos) * Ad copy and landing page * Status (active, paused, etc.) ## Key Features ### Platform Tabs Switch between platforms instantly: **Meta Ads Tab:** * Campaigns, ad sets, ads * Image/video previews * Ad copy and call-to-action * Link to Facebook Ads Manager **Google Ads Tab:** * Campaigns, ad groups, ads * Responsive search ads * Display ad previews * Link to Google Ads dashboard **TikTok Ads Tab:** * Campaigns, ad groups, ads * Video previews * TikTok creative formats * Link to TikTok Ads Manager ### Hierarchy Navigation View at different levels: **Campaigns:** High-level performance across campaigns **Ad Sets/Groups:** Mid-level optimization targets **Ads:** Individual ad creative performance Drill down from campaign → ad set → individual ads. ### Performance Metrics Customize visible columns: **Core Metrics:** * Spend * Impressions * Clicks * CTR * CPC * CPM **Conversion Metrics:** * Conversions * Conversion value * ROAS * Cost per conversion **Platform-Specific:** * Meta: Link clicks, engagement, reach, frequency * Google: Quality score, impression share * TikTok: Video views, engagement rate ### Sorting and Filtering **Sort by:** * Spend (highest to lowest) * ROAS (best to worst) * Conversions * Any metric **Filter by:** * Status (active, paused, draft) * Date range * Minimum spend threshold * Campaign/ad set ### Creative Previews See ad creatives without leaving DATALYR: **Image Ads:** Thumbnail previews **Video Ads:** Video player with playback **Carousel Ads:** All images in carousel **Text Ads:** Ad copy display Click "View in Platform" to edit in native ad manager. ## Use Cases **Quick Performance Check** ``` Open Ad Reports tab Sort by ROAS descending Identify underperforming ads Pause low ROAS ads directly in platform ``` **Cross-Platform Comparison** ``` Compare Meta vs Google vs TikTok See which platform has better creatives Identify winning ad formats Replicate success across platforms ``` **Budget Allocation** ``` View spend by campaign Identify budget hogs Reallocate budget to high ROAS campaigns ``` **Creative Analysis** ``` View all ad creatives in one place Identify common themes in winners Test new creative variations A/B test messaging ``` **Status Monitoring** ``` Filter by Active status Check all running ads Ensure no ads paused unintentionally Monitor campaign health ``` ## How It Works ### Data Sync Ad data syncs every 15 minutes: **What Syncs:** * Campaign, ad set, ad details * Performance metrics (spend, impressions, clicks) * Creative assets (images, videos) * Status changes * Budget updates **Performance History:** * Last 90 days of data * Daily aggregation * Historical trend charts ### Platform Integration **Meta Ads:** * Connects via Nango OAuth * Syncs from all ad accounts in Business Manager * Shows Facebook and Instagram ads **Google Ads:** * Connects via Google OAuth * Syncs all accessible Google Ads accounts * Search, Display, Shopping, Video ads **TikTok Ads:** * Connects via TikTok OAuth * Syncs advertiser accounts * TikTok organic + paid ads ### Attribution Integration Ads are linked to DATALYR conversion tracking: **Example:** ``` Meta Ad: summer_sale_video Spend: $1,200 DATALYR Conversions: 45 Revenue: $4,500 ROAS: 3.75x ``` Shows true ROAS based on DATALYR tracking, not just platform reporting. ## Best Practices **Regular Review:** * Check Ad Reports daily * Sort by spend to catch budget issues * Pause underperformers quickly **Compare Platforms:** * Run similar creatives on all platforms * Compare performance metrics * Scale winners, pause losers **Monitor Creative Fatigue:** * Track CTR over time * Refresh creatives when CTR drops * Test new variations monthly **Use Platform Links:** * Quick access to edit in native platform * Make changes in Facebook Ads Manager * DATALYR shows updated data on next sync ## Limitations **Read-Only:** * Ad Reports is view-only * Cannot edit ads directly in DATALYR * Use "View in Platform" to make changes **Sync Delay:** * 15-minute sync frequency * Recent changes may not appear immediately * Refresh manually if needed **Platform-Specific Features:** * Not all ad types supported * Some metrics platform-exclusive * Complex ad formats may not preview fully ## Next Steps View aggregated metrics Connect Facebook Ads Attribution analysis